Funding Explained

Know what you're signing

Three funding products, in plain English — what each one is, how the money goes out, how it comes back, and the words you'll hear along the way.

Business funding has its own vocabulary, and a lot of it is designed to be skimmed past. This page exists so you don't have to skim. Read the product that fits your situation, or read all three and compare.

One thing to understand before you start: none of these are bank loans. They are not priced like loans, they are not repaid like loans, and the protections that come with a bank loan do not all apply. That is not a reason to avoid them — it is a reason to know what you're looking at.

Merchant Cash Advance

Often shortened to MCA

What it is

A merchant cash advance is not a loan. A funder buys a slice of your future revenue at a discount, and pays you for it today. You get a lump sum now; the funder collects an agreed total back out of your sales over the coming months.

Because it's a purchase of receivables rather than a loan, there is no interest rate and no amortisation schedule. There is one fixed number you owe — and it doesn't go down if you pay it off early, which is the single most important difference from a loan.

How it works

You submit an application and typically three to six months of business bank statements. The funder is mainly reading one thing: how much money moves through your account, and how steadily. Credit is looked at, but revenue carries the decision.

If approved, you're offered an advance amount and a factor rate. Multiply them together and you get your total payback — the whole amount you will repay. A $50,000 advance at a factor rate of 1.30 means $65,000 back. The $15,000 difference is the cost of the money.

How the payments work

Repayment is automatic. The funder debits your business bank account on a fixed schedule — usually every business day, sometimes weekly — until the total payback is collected. You don't write a cheque and you can't skip a payment; the debit is set up before the money lands.

On a daily-debit deal, that means roughly 21 collections a month. Work out the daily number and compare it against your slowest week, not your average one. This is where MCAs go wrong for contractors: the debit doesn't pause because a client paid late or a job got rained out.

Typical terms

Advance amount$10,000 to $500,000, occasionally higher
Factor rateCommonly 1.15 to 1.49
Term3 to 18 months
CollectionFixed daily or weekly ACH debit
Time to fundOften 1 to 3 business days after signing
CollateralNot usually required; a personal guarantee often is

Ranges are what funders in this market typically do. They are not offers, and your terms depend on your file.

Words you'll hear

Factor rate
A multiplier, not an interest rate. 1.30 means you repay 130% of what you took. It is applied once, up front — it does not accrue over time and it does not shrink if you repay early.
Total payback (or "RTR", right to receive)
The full dollar amount the funder will collect. Advance × factor rate.
Holdback / retrieval percentage
The share of daily revenue being collected. On a fixed-debit deal this is effectively set at signing rather than floating with your sales.
Personal guarantee (PG)
Your signature making you personally responsible if the business can't pay. Most MCAs include one. Read who exactly is signing it.
Confession of judgment (COJ)
A clause letting a funder obtain a judgment against you without suing first. Banned or restricted in several states and no longer common — but if you see one, get it reviewed before signing.
Stacking
Taking a second advance while a first is still outstanding. Two sets of daily debits out of one account is the most common way contractors get into trouble, and most funding agreements prohibit it outright.
Reconciliation
A contract provision letting you request an adjustment if your revenue drops. Not every agreement has one, and where it exists it is usually a request, not an automatic right. Ask before you sign, not after.
Worth doing the math on. A factor rate is not an APR and the two are not comparable on their face. A 1.30 factor repaid over six months costs far more in annualised terms than the "30%" suggests, because you're repaying continuously rather than holding the full balance for a year. If you want to compare an MCA against a bank product, ask for the cost expressed as an APR and compare that.

Purchase Order Financing

Often shortened to PO financing

What it is

Purchase order financing pays your suppliers so you can deliver on an order you've already won. It is tied to one specific confirmed order — not to your business in general — and the funder is underwriting that order, your supplier, and the creditworthiness of the customer who issued it.

It exists for one situation: you have the work, you can't afford the materials, and the client won't pay until you've delivered.

How it works

You bring the funder a confirmed purchase order or signed contract, plus your supplier's quote. The funder pays the supplier directly — often not the full cost, typically a large share of it — and the materials go out.

When the job is complete and you invoice, the customer pays the funder rather than you. The funder takes its fees out of that payment and forwards you the balance. The money never sits in your account, which is exactly why funders will do this for businesses they wouldn't otherwise advance to.

How the payments work

There is no daily debit and no payment schedule. The facility is repaid in a single step when your customer settles the invoice. Your cost is usually a fee charged per 30-day period the money is outstanding — so the longer your customer takes to pay, the more it costs you.

That reverses the usual pressure. With an MCA your own cash flow drives the cost; here your customer's payment habits do. Before you use PO financing, find out how that customer actually pays, not how their terms say they pay.

Typical terms

Facility sizeGenerally tied to the order; $25,000 upward is common
Share of supplier cost fundedOften 70% to 100%
CostCommonly 1.5% to 4% per 30 days outstanding
TermUntil the customer pays — usually 30 to 90 days
RepaymentOne settlement from the customer's payment
What's underwrittenThe order, the supplier, and your customer's credit

Ranges are what funders in this market typically do. They are not offers, and your terms depend on the order and the customer.

Words you'll hear

Purchase order (PO)
The customer's written commitment to buy. It has to be firm and confirmed — a verbal go-ahead or a budget estimate won't fund.
Supplier / vendor payment
The funder pays your supplier directly. You generally never touch this money, and you can't redirect it to payroll or another job.
Assignment of proceeds
The paperwork directing your customer to pay the funder instead of you. Your customer will know you are using financing — plan for that conversation rather than being surprised by it.
Letter of credit
A bank instrument sometimes used instead of cash to guarantee your supplier will be paid. Common where the supplier is overseas.
Gross margin requirement
Most funders want to see a minimum margin on the order — often around 20% or better — because the financing cost has to fit inside your profit for the deal to make sense for either side.
Dilution
The gap between what you invoice and what actually gets paid, after disputes, short-pays, back-charges and retainage. High dilution makes an order harder to finance.
Retainage
The percentage a construction customer holds back until final completion. It delays part of the payment the funder is waiting on, so say so up front if your contract has it.
Best fit. PO financing works when the problem is materials on a specific job and you have a creditworthy customer on the other end. It is a poor fit for general working capital, payroll across several jobs, or anything where there isn't a single confirmed order to attach the money to.

Revenue-Based Financing

Sometimes called RBF or a revenue share

What it is

Revenue-based financing sits between an MCA and a term loan. You take a lump sum and repay an agreed multiple of it out of revenue — but the payment is sized against what you actually bring in, on a longer runway than an MCA typically allows.

You give up no equity and no board seat. The funder's return comes from the agreed multiple, not from owning part of your business.

How it works

Underwriting looks at monthly revenue over a longer window than an MCA — often six to twelve months — because the funder is trying to understand your pattern, not just your volume. Seasonality helps rather than hurts here; a business that slows every winter is a business with a knowable shape.

You agree a repayment cap (say 1.2× to 1.5× the amount advanced) and a percentage of monthly revenue that goes toward it. The term runs until the cap is met.

How the payments work

Collection is usually monthly or weekly rather than daily, and is calculated as a share of revenue. In a strong month you pay more and finish sooner. In a slow month you pay less and the term stretches.

Be clear on which version you're being offered, because both exist: a true revenue share genuinely floats with your sales, while a fixed-schedule version sets the payment at signing from your historical average and then debits that amount regardless. The second is closer to an MCA than the name suggests. Ask directly: "does this payment change if my revenue drops?"

Typical terms

AmountCommonly $25,000 to $500,000
Repayment capOften 1.2× to 1.5× the amount advanced
Share of monthly revenueTypically 3% to 10%
Term6 to 24 months, depending on revenue
CollectionMonthly or weekly ACH
Equity given upNone

Ranges are what funders in this market typically do. They are not offers, and your terms depend on your file.

Words you'll hear

Repayment cap (or multiple)
The ceiling on what you'll repay in total, expressed as a multiple. 1.35× on $100,000 means $135,000 — and unlike an MCA's factor rate, reaching it sooner is normally the point.
Revenue share percentage
The slice of each period's revenue that goes toward the cap.
Revenue floor / minimum payment
A clause setting a payment you owe even in a bad month. If one is present, the financing is less flexible than "revenue-based" implies — find it before you sign.
Trailing revenue
Your revenue over the preceding months, usually 6 or 12. It's the main number your offer is sized from.
Covenant
A condition you agree to keep to for the life of the facility — not taking on other debt, for instance, or holding a minimum balance. Breaking one can make the whole amount due.
Prepayment terms
What happens if you settle early. Some agreements discount the cap; others charge the full multiple regardless. This is worth asking about before signing, not after you've had a good quarter.
Best fit. Revenue-based financing suits businesses with uneven or seasonal income that can service a payment tied to actual sales. If your revenue is flat and predictable, compare it against a straightforward term loan first — you may do better.

Side by side

Merchant Cash Advance

Solves: a general cash gap, fast.

Repaid: fixed daily or weekly debit.

Watch: the debit doesn't pause when work does.

Purchase Order Financing

Solves: materials for one confirmed order.

Repaid: once, when your customer pays.

Watch: cost grows the longer they take.

Revenue-Based Financing

Solves: uneven or seasonal revenue.

Repaid: a share of revenue, monthly or weekly.

Watch: check whether the payment really floats.

Five questions to ask about any offer

1. What is the total dollar amount I will repay?
Not the rate, not the percentage — the number. Everything else is derived from it.
2. How much comes out, how often, and starting when?
Then check that figure against your worst month, not your best one.
3. What happens if revenue drops?
Is there a reconciliation clause, a revenue floor, or neither? Get the answer in writing.
4. Does it cost less if I pay early?
With a factor rate, usually not. Know which you're dealing with before you plan around it.
5. Who is signing, and for what?
Personal guarantee, UCC filing, confession of judgment — know what you're putting your name to.

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